FireGrain WoodCrafts
project scope
Brand Identity
Brochure Design
Website Design
Social Media Design, Strategy, and Maintenance
Firegrain WoodCrafts is a Reno-based woodworking brand dedicated to creating handcrafted shelving and storage that blend function, craftsmanship, and timeless design. Born from a love of purposeful work and the beauty of natural materials, Firegrain brings organization and warmth to everyday spaces.
Challenge
Approach
As a handcrafted woodwork brand in the home and organization space, Firegrain WoodCrafts needed a unique identity to stand apart from mass-produced shelving and home goods. The challenge was to express the brand’s craftsmanship, warmth, and authenticity without blending into the overly polished or industrial look common in the woodworking industry.
While many competitors focused on speed and uniformity, Firegrain’s approach centers on intentional design, sustainable materials, and the artistry of the shou sugi ban technique. The goal was to create a brand that feels both professional and personal—one that reflects the value of handmade work and resonates with homeowners seeking meaningful and lasting solutions for their spaces.
To bring Firegrain WoodCrafts’ purpose to life, we began by grounding ourselves in the brand’s philosophy—creating functional, handcrafted pieces that bring order, warmth, and longevity to everyday spaces. This vision was translated into a visual and verbal identity that feels sturdy, honest, and down-to-earth. Natural textures and charred wood tones were chosen to reflect the craftsmanship and balance of the shou sugi ban technique. The result is a brand that honors hard work and intentional living, transforming ordinary storage into lasting, meaningful design.
Adaline Saucier
Showcasing my diverse skills and creative works.
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